Apple Planning to Launch Low-Value Apple TV This Yr

Apple may very well be planning to launch a brand new, lower-cost Apple TV later this yr, in accordance with a current rumor.

Respected analyst Ming-Chi Kuo lately mentioned that Apple is planning to launch a brand new model of the ‌Apple TV‌ as quickly because the second half of 2022. The brand new ‌Apple TV‌ will reportedly have an improved price construction, suggesting that the machine may have a lower cost to be extra aggressive with different streaming media gamers like Google’s Chromecast, Amazon’s Hearth TV, and Roku units.

The Info first mentioned in 2018 that Apple was engaged on a low-cost TV dongle machine as a extra cheap different to the ‌Apple TV‌, which begins at $149. The mission was pushed by Tim Twerdahl, an Apple video and audio advertising government, who argued {that a} low-cost TV machine would make it extra inexpensive for customers to entry Apple TV+ primarily based on his expertise overseeing comparable initiatives at Netflix and Amazon.

A subsequent report from final yr claimed that Greg Joswiak and Phil Schiller overruled Twerdahl, insisting that Apple shouldn’t start making low cost, low-margin units on account of its potential to wreck its status for premium merchandise, that means that Twerdahl’s low-cost TV machine mission was allegedly deserted. Apple apparently determined that an acceptable middle-ground answer could be to develop apps for ‌Apple TV+‌ on different platforms, similar to units from Samsung, Roku, Amazon, Sony, and Microsoft, which aligned with earlier considerations amongst executives, together with Eddy Cue, that ‌Apple TV+‌ would have to be obtainable on a variety of units, together with non-Apple ones.

Kuo’s rumor might recommend that the low-cost ‌Apple TV‌ mission is just not lifeless in spite of everything. Launched in April 2021, the present ‌Apple TV‌ 4K mannequin is priced at $179 with 32GB of storage and at $199 with 64GB of storage, whereas the previous-generation ‌Apple TV‌ HD stays obtainable for $149 with 32GB of storage. By comparability, there are Chromecast and Roku streaming sticks obtainable for beneath $50, and lots of different choices beneath $100. ‌Apple TV+‌ is already obtainable on platforms like Hearth TV and Roku, however a extra competitively priced ‌Apple TV‌ mannequin may stimulate gross sales and assist to attract extra subscribers to the streaming service, which competes with the likes of Netflix and Disney+.

Each the second-generation (2010) and third-generation (2012) fashions of the ‌Apple TV‌ have been priced at $99 at launch, and Apple ultimately lowered the value of the third-generation mannequin to $69, so there’s priority for a sub-$100 ‌Apple TV‌.

The second-generation ‌Apple TV‌ 4K was the primary new ‌Apple TV‌ era in over three and a half years when it was launched final April, with key new options together with a redesigned Siri Distant, a quicker A12 Bionic chip, HDMI 2.1, and Wi-Fi 6. It isn’t but clear what contains a new mannequin may supply, however in the long run Apple is believed to be rethinking its TV product line and dealing on a mixed Apple TV and HomePod machine.

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