Audi’s advertising and marketing synchromesh: Buyer-centricity, product & digitalisation


The posh carmaker is specializing in know-how, digital platforms and below-the-line actions to drive gross sales

Subjects

Audi India | Vehicle | Audi



Pavan Lall  | 
Mumbai 




Each carmaker has advertising and marketing ideas and model attributes that they leverage to get higher linked with their prospects. Suppose reliability and engineering for Honda, low price of possession and upkeep for Maruti Suzuki and sporty driving for BMW.



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First Printed: Sat, January 15 2022. 06:10 IST



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