Canon Confirms We have Seen Its Final Flagship DSLR


The age of Canon DSLRs is quickly coming to an finish. Canon has formally confirmed that the Canon 1D X Mark III can be its final flagship DSLR digicam because it turns its consideration towards a way forward for mirrorless cameras.

The Assertion by Canon CEO Fujio Mitarai

In a brand new interview with Japanese newspaper Yomiuri Shimbun, one of many 5 main newspapers of Japan, Canon Chairman and CEO Fujio Mitarai acknowledged that the corporate’s growth and manufacturing of flagship DSLRs can be wound down “inside a couple of years.”

“Canon’s SLR flagship mannequin is named the ‘EOS-1’ collection, the primary of which appeared in 1989,” the article states. “The newest mannequin ‘EOS-1D X Mark III’ launched in 2020 would be the final mannequin actually.”

“The market wants are acceleratingly shifting to mirrorless cameras,” Mitarai states within the interview. “In step with this, we’re steadily shifting folks. […]

“Demand for newbie and intermediate SLR cameras is robust abroad, so we plan to proceed growth and manufacturing in the intervening time.”

Canon CEO Fujio Mitarai
Canon CEO Fujio Mitarai. Picture through Canon’s official web site.

The Canon 1D X Mark III was introduced in January 2020 with a price ticket of $6,499, and it continues to be a well-liked selection amongst skilled photographers at main media shops. Canon’s service facility on the Tokyo 2020 Olympics in Japan was stocked with row after row of the flagship DSLR.

The Final ‘Flagship’ DSLR Digicam

Whereas some publications akin to Y.M.Cinema and Picture Rumors have interpreted Mitarai’s phrases to imply Canon has formally revealed the top of all of its DSLR strains, Canon has confirmed that the scope of Mitarai’s assertion solely extends to its flagship DSLR.

“As reported within the article, we plan to make future flagship fashions strictly mirrorless cameras,” Canon says in an announcement offered to PetaPixel. “Naturally, we’re contemplating an RF mount digicam as our subsequent flagship mannequin.”

There are additionally no actual dates but as to when the manufacturing of Canon’s flagship DSLR will come to an in depth.

“The broad particulars of Mr. Mitarai’s interview as described within the article are true,” a Canon spokesperson tells PetaPixel. “Nevertheless, whereas estimated as ‘inside a couple of years,’ actual dates are usually not confirmed for the conclusion of growth/termination of manufacturing for a flagship DSLR digicam.”

We’ve Probably Seen the Final Canon DSLR

Canon might not have formally confirmed the top of all its DSLR strains in Mitarai’s assertion, however Canon has been reiterating the truth that it sees its RF mirrorless digicam mount as its future. The corporate acknowledged in January 2020 that it’s executed making EF lenses until the market calls for extra, and there was a gentle stream of well-liked EF lenses being discontinued since then.

There has additionally not been any new EOS DSLR introduced for the reason that Insurgent T8i (AKA 850D) was unveiled in February 2020, and there’s no phrase that Canon has any plans to launch any extra.

On the mirrorless entrance, nonetheless, Canon is making big investments and bold plans. The corporate has quickly been bringing well-liked DSLR lens focal lengths into the world of the RF mount, and the upcoming EOS R1 flagship mirrorless digicam will reportedly be a “jack of all trades, grasp of every part.”

A mockup of the upcoming Canon EOS R1 full frame mirrorless camera.

PetaPixel just lately predicted that each Canon and Nikon are executed making new DSLR cameras, and given how absolutely invested the rivals are in profitable the mirrorless digicam market, it might be fairly stunning if both firm launched a brand new mannequin going ahead.



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