Demand for printers have elevated by 15-20%: Mr Sukumaran, Canon India


Picture Supply : CANON

Canon specializing in printers as demand will increase.

With the continued COVID-19 pandemic, extra individuals have began to spend money on laptop {hardware} and printers. As a result of complete work at home and research from dwelling tradition, the necessity for a printer has elevated in each family. To be able to provide extra, firms like Canon are continually pushing the boundaries. Canon has been specializing in printers currently since extra individuals are actually investing in a single with the entire COVID-19 pandemic. To be able to get some insights on this matter, we interviewed Mr. C Sukumaran, Director- Client System Merchandise and Imagining Communication Enterprise, Canon India to get extra particulars.

Upon being questions concerning the affect of COVID-19 and lockdown, Mr. Sukumaran stated “Together with taking good care of our staff and channel companions, we, at Canon India prioritized enterprise continuity whereas carefully monitoring the scenario. Whereas the pandemic affected your complete printer trade, we had been in a position to preserve our momentum within the Inkjet phase as a result of rising demand for dwelling printers and small workplace printers.”


He believes that Canon’s service infrastructure performed a essential position in supporting prospects within the COVID-19 occasions. Canon supplied seamless and distant technical assist, which led to hassle-free service.

Mr Sukumaran claims that the pandemic has reworked client behaviour with ‘Work from Dwelling’ and ‘Research from Dwelling’ tradition. With this, the demand for laptop {hardware} and printers elevated. At Canon India, they noticed 15-20% improve in demand for Inkjet printers when in comparison with pre-COVID years. This clearly reveals that individuals are closely investing in such {hardware}.

Canon at the moment has all varieties of mainstream printers. Upon being requested concerning the market share of the printers, Mr Sukumaran stated that as per the most recent report for Q2 2021 from IDC, the corporate has a 23 per cent market share within the inkjet class and a 24 per cent market share within the laser class. 

As for what to anticipate from the corporate within the coming years, Mr Sukumaran says, “The pandemic has redefined buyer expectations, launched new methods of working and the necessity for clever options to facilitate the identical. The shift in utilization patterns has made each, prospects and us notice the potential, that lies in dwelling printing options. Due to this fact, we have now strategized and pivoted our operations in a means that gives our prospects an environment friendly answer by means of our vary of dwelling printers.”

The corporate has lately expanded its PIXMA G collection portfolio with seven new fashions: the PIXMA G3060, PIXMA G3021, PIXMA G3020, PIXMA G2060, PIXMA G2021, PIXMA G2020, and PIXMA G1020. Moreover, Canon witnessed an elevated curiosity in dwelling photograph printing. And for that, the corporate has launched the PIXMA G570, PIXMA G670, and PIXMA PRO-200. 

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