[Design Story] Behind the Design of the Galaxy S22 Collection – Samsung World Newsroom


Samsung Electronics established a design id for the Galaxy collection with the idea that originality derives from the mixture of deep reflection, intensive analysis, effort and time. Following this course of permits new values to be added that elevate the requirements for premium smartphones. That is how Samsung has repeatedly managed to boost Galaxy smartphones’ designs whereas sustaining important values.


Learn on to study extra about how Samsung refined the Galaxy S22 collection’ design.



The Essence of Originality

For the Galaxy S collection, Samsung has at all times aspired to develop a easy and flat type that harmonizes expertise and design with out exposing the boundary between them. With clean, lovely strains that resemble the curvature of sand dunes, moderation and solidity coexist within the Galaxy S collection’ simplified type.



Daring Geometry


The Galaxy S collection’ design philosophy prioritizes capturing solely essentially the most important components with a view to set up a singular id. Within the case of the Galaxy S22 collection, which means equipping the units with a flat design and a symmetrical back and front. Particulars on the perimeters have been pared down to make sure that the smartphones look glossy and clean from any angle.


As well as, the Galaxy S22, S22+ and S22 Extremely’s digicam format has been rearranged to ascertain a design id that the Galaxy S collection will keep going ahead. Particularly, the digicam of the Galaxy S22 and S22+ has been positioned in such a manner that it’s equidistant from the units’ horizontal and vertical edges, making a extra refined impression.



A Seamless Mixture


The Galaxy S22 and S22+ each characteristic analogous colours of their metallic digicam housings and our bodies, creating a way of unity. The glossy, flat line drawn by the facet body separates it from the digicam housing, making a clean-cut look. The digicam system, its waterproof construction and the angle of the digicam housing had been all redesigned and delicately refined and simplified.



Newness Past Innovation

Samsung designers repeatedly attempt to lift the bar for premium smartphones even additional with improvements that improve Galaxy units’ distinctive id. Accordingly, the Galaxy S22, S22+ and S22 Extremely display how Samsung has been delivering the very best efficiency and expertise whereas additionally contemplating methods to make it simpler for customers to make the most of the units and categorical themselves.



An Optical Phantasm

The Galaxy S22 Extremely combines superior efficiency with a complicated design. Right here, the scope of the Galaxy S collection has been expanded by inheriting the Galaxy Be aware collection’ easy but sturdy design id, which is optimized for the S Pen.



As a digicam’s efficiency will increase, it tends to develop bigger and protrude extra from the design. To stop the Galaxy S22 collection’ digicam from protruding, Samsung minimized the digicam’s dimension by optimizing its design. The digicam’s mirrored metallic body establishes a model new look with a specialised ending methodology that creates the impression that the digicam is floating above the system’s physique. These options permit the digicam to harmonize with the physique. The result’s a chic design that doesn’t protrude too far and features a mirrored metallic body that displays the colour of the system relying on the angle.




A Versatile S Pen That’s a Pleasure To Use

The Galaxy S22 Extremely’s built-in S Pen provides a extra inventive and joyful cell expertise by permitting customers to jot down and draw on the system’s expansive display. With 70% decrease latency, the brand new S Pen permits customers to get pleasure from a extra life like expertise that appears like placing pen to paper.


What’s extra, customers may open apps extra simply with Compact Mode within the Air Command menu, and the Samsung Notes expertise has change into much more handy. When customers wish to save a hyperlink or an online web page, they’ll achieve this simply utilizing Samsung Notes in a pop-up or cut up display and maintain the web page they had been viewing open.




Broaden Your World

One UI expands what customers can do with the Galaxy S22 collection. For instance, when often used widgets are grouped utilizing the Sensible Widget perform, widgets that customers will discover helpful relying on the time and site might be mechanically displayed. There’s a widget to inform customers of upcoming occasions, in addition to one which signifies when their Galaxy Buds’ batteries are low. Eradicating the necessity to open a number of widgets without delay permits the house display for use extra effectively.



The digicam has additionally been enhanced to permit customers to take high-quality pictures and movies of distant topics and in low-light settings. Capabilities that enhance the sharpness of selfies and take away the moiré patterns that seem when capturing TV screens or screens have additionally been added to the gallery, offering a brand new photo-remastering expertise. The picture editor’s automated AI eraser intelligently detects and removes shadows and lightweight reflectors in a extra environment friendly method than if customers had been to pick out and erase objects manually.


Moreover, the newly launched Samsung Pockets1 characteristic combines digital funds, ID and asset administration in a single handy and safe place. This simplifies customers’ day by day routine by offering layers of safety to guard their non-public info.




Designs That Replicate Their Period

With Galaxy units’ designs, Samsung strives to ship an optimum cell expertise that elements in customers’ distinctive preferences and life. With designs that evolve with the occasions, Samsung permits customers to make use of their cell units as they want, supporting extra satisfying cell experiences that put customers in control of their day by day lives. Persevering with to take action permits Samsung to create extra worth and a brighter future for communities and society.



Fashionable But Elegant


The Galaxy S22 collection’ colours are each distinctive and up to date basic and premium, however stylish as effectively. Every system is accessible in Phantom Black, Phantom White and Inexperienced. The Galaxy S22 and S22+ are additionally out there in Pink Gold, whereas the Galaxy S22 Extremely is accessible in Burgundy.


The refined Phantom Black hue showcases the Galaxy S collection’ premium worth, whereas the pure Phantom White enhances the reflection of the metallic physique, projecting a message of hope and positivity. Inexperienced displays the present occasions and encompasses a wide range of tastes, whereas Burgundy accentuates the premium worth and the trendy and distinctive really feel of the Galaxy S22 Extremely. A double layer nano coating provides wealthy tone and texture to the Pink Gold version, revealing a wide range of colours that transcend the bounds of a typical pink.



Extra Customization

Whereas the units’ designs have been simplified and refined, the enjoyment of selecting a smartphone cowl is bigger than ever. The S-View Flip Cowl’s compact show options the identical UX because the Galaxy Watch, providing constant and unified usability. The Body Cowl, in the meantime, provides a selection of two backplates one clear, one mirrored so customers can simply enhance their system to swimsuit their style.



The Silicone Cowl with Strap combines daring graphics with colours that create a robust impression at any time when the smartphone is used, whereas the clear Protecting Standing Cowl options a number of choices when it comes to kickstand designs and colours, providing customers a singular look. All kinds of canopy supplies, resembling silicon and leather-based, in addition to stylish designs and colours, permit enabling anybody to discover a cowl design that fits their distinctive persona.



Scale back & Recycle


The Galaxy S22 collection’ design id can be mirrored in its packaging. The quantity 22 on the bundle expresses the unity of the digicam housing with easily permeating graphics, whereas the daring “S” hints on the smartphones’ trendy and flat design.



The smartphones’ packaging was produced in an eco-conscious method, using 100% recycled paper. All parts, together with equipment and manuals, had been made extra compact to scale back the packaging’s total quantity. These eco-conscious efforts enabled Samsung to equip the Galaxy S22 collection with packaging that’s 56% smaller by quantity than that of the Galaxy S20.


For years, the Galaxy S collection has been setting the usual for premium smartphone designs. Samsung’s final aim for the collection is to repeatedly present cell experiences that mirror customers’ suggestions and evolve in ways in which profit the whole world. Going ahead, the corporate will proceed to create modern experiences that mirror our altering occasions, break current boundaries and transcend the bounds of what smartphones can do.






* The photographs proven are for illustration functions solely and should differ from the precise merchandise. Product specs could differ by nation, area and mannequin.



1 Official launch date is TBD. Characteristic specs could differ by nation, area, mannequin and provider.

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