What you should know
- A brand new report signifies that the Galaxy A-series smartphones have been essentially the most in-demand Samsung handsets final 12 months.
- Counterpoint Analysis stories that the mid-rangers accounted for 59% of Samsung’s smartphone gross sales in This autumn 2021.
- The report comes simply mere days earlier than the anticipated Galaxy A53 and A73 bulletins.
Samsung’s Galaxy A-series telephones (opens in new tab) accounted for almost all of its smartphone gross sales final 12 months, based on a brand new report from Counterpoint Analysis, highlighting rising demand for the corporate’s mid-range lineup.
As per Counterpoint Analysis, all all through 2021, the Galaxy A units made up 58% of Samsung’s smartphone gross sales. Based mostly on its World Handset Mannequin Gross sales Tracker, 59% of Samsung units bought within the fourth quarter of 2021 have been Galaxy A fashions.
The mid-range lineup additionally accounted for 56% of its gross sales in Q1, 60% in Q2, and 57% in Q3, suggesting robust demand for lots of the greatest low cost Samsung telephones (opens in new tab).
“The mid-end A-series has been the primary workhorse throughout Samsung’s smartphone portfolio for the previous few years,” stated Liz Lee, a senior analyst at Counterpoint.
Lee famous that mid-range units represented almost two-thirds of all Samsung smartphones bought in 2021, together with the Galaxy A31 and Galaxy A32 (opens in new tab) units.
“The units have loved broad enchantment globally, doing nicely in various markets like North America, Western and Japanese Europe by way of to LATAM and MEA,” Lee added.
The report is in step with an earlier report from the analysis agency, indicating that the Galaxy A12 was the best-selling Android smartphone worldwide (opens in new tab) in 2021. This implies the telephone accounted for two.0% of complete smartphone gross sales final 12 months.
Most notably, it was the one telephone from the South Korean tech big to make it onto Counterpoint’s checklist of the highest 10 best-selling smartphones.
Fairly apparently, the report comes only a few days earlier than Samsung’s subsequent smartphone occasion (opens in new tab) on March 17, throughout which the Galaxy A53 5G and A73 5G are anticipated to make their debut.
Each units have appeared in a number of leaks in latest months, with the Galaxy A53 (opens in new tab) apparently being powered by an Exynos 1200 chipset, paired with as much as 8GB of RAM. In the meantime, the Galaxy A73 (opens in new tab) will reportedly embrace the identical Snapdragon 778G processor that is discovered on the Galaxy A52s 5G.
Lee stated the upcoming units will probably be essential to Samsung’s efforts to remain forward of the competitors.
“Past the numbers, the anticipated new units—particularly the A73 5G—are vital as a result of they may compete instantly with most reasonably priced flagships from Chinese language manufacturers,” she defined.