The iPhone US market share hit an all-time excessive final quarter, giving it greater than 50% of the full US marketplace for the primary time ever, in keeping with a brand new market intelligence report.
Apple additionally dominates world premium smartphone gross sales, accounting for 78% of the $1,000+ section worldwide …
iPhone US market share
In measuring the full iPhone US market share, Counterpoint Analysis is trying not simply at new gross sales, however on the whole variety of lively smartphone customers – what is called the “lively put in base.”
The Monetary Instances stories on this new milestone.
Apple has overtaken Android gadgets to account for greater than half of smartphones used within the US, giving the iPhone maker an edge over its rival because it pushes into sectors together with finance and healthcare.
The 50 per cent landmark the iPhone’s highest share because it launched in 2007 was first handed within the quarter ending in June, in keeping with information from Counterpoint Analysis. Some 150 gadgets utilizing Google’s Android working system, led by Samsung and Lenovo, accounted for the remainder […]
The FT says that whereas new cellphone shipments can fluctuate wildly from quarter to quarter, based mostly on the timings on smartphone launches, the lively put in base is a extra significant measure of recognition.
The lively put in base takes into consideration the hundreds of thousands of individuals introduced into Apple’s ecosystem by means of the used cellphone market, in addition to those that use iPhones bought years in the past.
CSS Perception analyst Ben Woods agrees, saying that whereas quarterly shipments could seize the headlines, Apple simply “quietly grabs extra share yearly.”
He says the put in base – one thing Apple has all the time emphasised, and described as its “engine” for the corporate – is more and more vital because the iPhone maker frequently boosts the income it makes from present iPhone house owners.
“Anybody who buys an iPhone whether or not it’s second-hand, third-hand, or fourth-hand will in all probability give Apple some cash shopping for apps, paying for iCloud, utilizing Apple Music, or transacting on Apple Pay. And that’s a mannequin that nobody else, actually, has been in a position to replicate.”
Providers companies don’t simply ship income: they ship mega earnings too. Whereas Apple’s general margin is round 37-38%, it’s estimated that Providers margins exceed 70%.
iPhone dominates world premium gross sales
A separate Counterpoint report says that Apple additionally continues to dominate the worldwide marketplace for premium smartphones.
The premium section is outlined as a wholesale value of $400+. Right here, Apple takes 57% of the world market. Within the ultra-premium slice of $1000+ gadgets, Apple owns 78% of the section.
Counterpoint’s Varun Mishra stated that this higher slice of the market was not simply worthwhile, but additionally comparatively untouched by the monetary downturn.
“This pattern within the ultra-premium market is ubiquitous throughout areas, regardless of inflationary pressures. It is because prosperous shoppers should not affected by the present financial headwinds. Therefore, the low-to-mid-price section has been hit laborious by the current macro headwinds whereas the high-price section nonetheless seems to be stable, additional boosting common promoting costs. Additionally, the growing variety of financing schemes and a rising ecosystem of trade-ins and EMIs [monthly payment plans] are additionally serving to shoppers to improve their gadgets with out paying the full value upfront.”
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