New challenger strikes into second place behind Apple in international smartwatch shipments


Ever for the reason that Apple Watch was first launched in April 2015, it was on the way in which to turning into the preferred timepiece on the earth. Final yr, the Apple Watch remained the highest smartwatch on the earth based mostly on shipments though its lead declined as a brand new challenger took over second place. In accordance with Counterpoint Analysis, in 2021, the Apple Watch made up 30.1% of smartwatch deliveries worldwide, down from the 32.9% share that the machine loved in 2020.
One massive change came about final yr behind Apple the place Samsung moved into second place with a ten.2% share changing Huawei’s 10.7% slice of the smartphone pie. Apple’s lead declined from 22.2 share factors in 2020 to 19.9 share factors in 2021. With out the discharge of a less expensive Apple Watch SE mannequin final yr, the Common Promoting Value for the Apple Watch rose 3%.
After Apple, Samsung, and Huawei, children’ smartwatch agency imoo was subsequent with a 5.2% slice of the worldwide smartwatch pie. Amazfit (5.1%), Garmin (4.6%), fitbit (3.8%), Mi (3.6%), and noise (2.6%) have been subsequent in that order. Among the many standout performances, Samsung noticed its Q3 income soar 200% on a sequential foundation scoring its finest quarterly outcomes ever for its smartwatch division.

Releasing new high-end watches and a children’ smartwatch, Huawei noticed its This autumn smartwatch shipments double quarter over quarter due to the discharge of the Watch GT 3 and Watch Match Mini.

On a income foundation, the Apple Watch made up about half of the trade’s whole income final yr. Apple is predicted to carry three new fashions to {the marketplace} this coming fall in response to Bloomberg’s Mark Gurman. The latter has referred to as for the introduction this September of the Apple Watch Sequence 8, a second-generation finances Apple Watch SE, and a rugged Apple Watch that’s centered on excessive sports activities.

Gurman says that the one new health-related function that he sees being added to the Apple Watch Sequence 8 is one which measures a person’s physique temperature.

The worldwide smartwatch market noticed shipments rise 24% year-over-year in 2021. The world’s second-largest smartphone market, India, noticed its share of smartwatch shipments rise from 3% in 2020 to 10% in 2021, a 274% improve.

Counterpoint Affiliate Director Sujeong Lim mentioned, “The worldwide smartwatch market’s good progress in 2021 is significant in itself, however it’s extra significant in that it makes us sit up for future progress. With their capacity to observe necessary well being parameters like blood strain, ECG and SPO2, these gadgets have gotten well-liked. Additional, the attractiveness of smartwatches as impartial wearable gadgets will improve if extra of them begin supporting mobile connectivity.”



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