By Dr. TM Roh, President & Head of MX Enterprise
I’ve labored my whole profession as an engineer, and I’ve seen many inventions at Samsung which have pushed the bounds of what’s doable with smartphones. Our mission is, and at all times has been, to create know-how that makes individuals’s lives higher. Ten years in the past, we got down to create a transformative know-how by trying on the one factor all smartphones have been synonymous with — a flat rectangular show. We requested ourselves a easy query: How can now we have all of it – a much bigger display and higher portability?
We noticed a possibility not solely to design a brand new form but additionally to create new experiences that had by no means been doable with a smartphone earlier than. Overcoming many technological hurdles, we efficiently launched the first-ever Galaxy foldable smartphone in 2019 and have modified the way forward for our trade ever since.
Final yr, we noticed nearly 10 million foldable smartphones shipped worldwide. That’s an trade improve of greater than 300% from 2020, and I predict this fast-paced progress will proceed. We’re reaching the second the place these foldable units have gotten widespread and staking a much bigger declare within the total smartphone market.
Extra importantly, Samsung Galaxy foldables have modified the way in which we use cellular units and helped allow higher existence for customers worldwide.
As Life Evolve, a New Legacy Unfolds
The world is extra linked than ever and is transferring at a a lot quicker tempo. Work and play intermix, and the traces between the bodily and digital world have blurred. The place we flip for work, leisure, wellness and extra has grow to be a single place — our telephone. As such, our customers want a versatile machine to maintain up with their every day calls for.
The Galaxy Fold and Galaxy Flip ship on that mandate. Final yr, 70% of Galaxy foldable customers turned to the Flip to assist them see the world from a special viewpoint. Flip customers love proudly owning a tool constructed for self-expression, whether or not selecting daring colour choices for his or her machine or taking photos in a brand new manner with Flex mode.
It’s a special expertise with the Fold. Almost one out of three Galaxy foldable customers final yr opted for this final productiveness machine, which has empowered them to do extra by means of hyper-connected, particular person computing. Fold customers love the multitasking functionality of a display that doubles in dimension, to allow them to be extra environment friendly and get issues executed quicker.
Each foldable customers have enthusiastically embraced what now we have created. Their response is our largest motivation to push ahead, and that’s why we’re dedicated to this journey of searching for new prospects for cellular innovation.
This yr, we’ve made developments in each element and opened the brand new experiences enabled by these behavior-shifting units. I’m excited to see individuals to find new methods to do extra of the issues they love with the brand new foldable.
In fact, this wouldn’t have been doable with out the open collaboration and a shared need with our companions to repeatedly deliver new improvements to the cellular class. We’re working with trade leaders together with Google, Microsoft and different service companions to increase the experiences which are doable all through the foldable ecosystem.
Redefining What’s Doable for Individuals In all places
Three years in the past, Galaxy foldables could possibly be summed up in a single phrase: radical. In a short time, nevertheless, it grew to become clear that this groundbreaking, versatile design match completely into trendy existence. Consequently, what was as soon as a novelty three years in the past, is now the popular selection for hundreds of thousands.
At our upcoming Unpacked on August tenth, you’ll see that the affect of our innovation will not be solely about what know-how can do. It’s about what you are able to do. We’ve as soon as once more taken our inspiration from crucial supply — Galaxy customers — to push the bounds of what’s doable.
I can’t wait to point out you the potential of our new Samsung Galaxy foldables as the last word device for each productiveness and self-expression. Now, you are able to do greater than you ever thought doable, , on one machine.
Get able to unfold your world.
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