The Pixel 6 is successful: Google touts “document gross sales” in This autumn 2021


Enlarge / The Pixel 6 Professional.

The Pixel 6 is among the greatest telephones Google has ever produced, and the market seems to be rewarding Google for it. Immediately in Alphabet’s This autumn 2021 earnings report, the corporate supplied a uncommon touch upon its {hardware} gross sales. CEO Sundar Pichai known as out “a quarterly gross sales document for our Pixel telephones.” Technically, his assertion consists of the Pixel 6 and the cheaper Pixel 5a, however that is the Pixel 6’s first quarter of availability, and the Pixel a collection would not change a lot 12 months to 12 months.

This is Pichai’s assertion from the earnings name:

In This autumn, we set an all time quarterly gross sales document for Pixel. This got here regardless of a particularly difficult provide chain atmosphere. The response to Pixel 6 from our prospects and service companions was extremely optimistic.

Google by no means presents particular numbers on Pixel gross sales, and the corporate did not change that behavior at the moment. In accordance with the IDC, Google’s highest variety of cellphone shipments got here in 2019, the 12 months the Pixel a collection first launched. Google shipped solely 7 million gadgets for the complete 12 months (the corporate would do so much higher if it really tried to be a worldwide producer). Pixel distribution is presently the worst it has ever been, with the Pixel 6 solely accessible in 9 international locations, and the Pixel 5a is just for sale in two international locations. A Samsung or Apple cellphone sells in 100+ international locations, and each promote anyplace from 200-300 million telephones a 12 months.

Early provide chain studies from Nikkei Asia mentioned Google “has excessive hopes for the Pixel 6 vary and has requested suppliers to arrange 50% extra manufacturing capability for the handsets in contrast with the pre-pandemic degree in 2019.” Even this has not felt like sufficient models, because the Pixel 6 was continually offered out as quickly because it was introduced, which annoyed many potential prospects.

The Google Store the day after launch.

The Google Retailer the day after launch.

Ron Amadeo

It is not onerous to see why the Pixel 6 is doing properly. The 6 is Google’s first cellphone shortly to ship with none broadly panned {hardware} choices. The Pixel 5 opted-out of the flagship race by being a mid-range cellphone. The Pixel 4 had a Face ID and radar air-gesture system that did not work properly, and the Pixel 3 had a ridiculously massive display notch. The Pixel 6, however, is a reasonably regular flagship smartphone, with a good-looking design, brand-new digital camera {hardware}, and a value that’s about $300 cheaper than the closest Samsung or OnePlus competitors. It ships with Google’s lovely new Android 12 OS, and Google’s iPhone-like, day-one software program updates sidestep all the same old Android fragmentation nastiness.

The one factor Google tousled with the Pixel 6 is that it looks like the cellphone was rushed out the door with a number of software program bugs. On prime of that, the corporate ended up lacking the primary two month-to-month safety updates. With the January patch lastly out the door, although, hopefully we will simply chalk that shortcoming as much as a brand-new chip and a few early rising pains.



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