These 5 telephone producers made up 85% of smartphone income final 12 months


Regardless of provide chain shortages, the pandemic, and different points that would have held again the smartphone business in 2021, the worldwide smartphone enterprise generated $448 billion in income final 12 months for a hike of seven% on an annual foundation. The earlier 12 months, the highest line collected by the business amounted to $382 billion. Fourth-quarter 2021 income was up 20% from the third quarter’s high line.

Apple collected essentially the most income within the smartphone business final 12 months

The information got here from Counterpoint Analysis and divulges that Apple collected essentially the most income within the world smartphone sector final 12 months with a complete of $196 billion. For the corporate, that was a 35% year-over-year acquire. Due to robust demand for 5G fashions, the Common Promoting Worth (ASP) of the iPhone rose 14% final 12 months to $825 because the gadget gained market share in India, Thailand, Vietnam, and Brazil.

Samsung was a distant second with $72 billion in smartphone income which was an 11% enhance from the earlier 12 months’s high line. The corporate noticed its world market share enhance in mid-range and premium telephones due to the discharge of the Galaxy S21 line and demand for 5G handsets. Samsung shipped 3 times the variety of foldable gadgets final 12 months than it did in 2020, and its ASP rose 5% to $263.
With a bit of greater than half the smartphone income attributed to Samsung final 12 months, Oppo (which included OnePlus gross sales because the third quarter of 2021) completed third ringing up $37 billion in smartphone gross sales, a 47% annual enhance. Xiaomi and Vivo have been fourth and fifth tallying $36 billion and $34 billion in smartphone income respectively. On a proportion foundation, their positive factors amounted to 49% for Xiaomi and 43% for Vivo.
Xiaomi noticed energy in its mid to high-end fashions together with the Mi 11x sequence. The corporate’s high market is India which is the world’s second-largest smartphone market. Contemplating Xiaomi’s worth for cash method, this isn’t shocking contemplating that India is a growing nation.

Oppo’s ASP rose 15% final 12 months, and shipments rose within the $400-$599 and $600-$799 worth segments due to the Reno 6 sequence, the Discover X3, and OnePlus 9 sequence. 5G telephones made up over 50% of its smartphones delivered final 12 months in contrast with 28% the earlier 12 months. OnePlus income was up 33% in 2021 due to the OnePlus Nord line and the OnePlus 9.

Vivo’s ASP rose 19% final 12 months and its smartphone shipments have been helped by demand for the flagship X60 and S sequence. The corporate additionally carried out properly in China. Vivo additionally had a balanced portfolio that coated all worth ranges from low-end to flagship.

The highest 5 smartphone producers, Apple, Samsung, Oppo, Xiaomi, and Vivo have been accountable for 85% of the worldwide smartphone income collected in 2021. Counterpoint cited the pandemic for growing the demand for mid-range and flagship smartphones as customers bought higher-priced handsets to assist them do business from home, assist their children be taught from dwelling, and for leisure functions.

40% of telephones shipped final 12 months have been 5G suitable

Whereas mid-range and flagship telephones did properly final 12 months, finances handsets additionally noticed their costs rise thanks to produce chain shortages and different points. Because the migration of 5G continues, extra 5G suitable telephones have been shipped final 12 months. Counterpoint says that 40% of telephones shipped globally final 12 months had help for 5G in contrast with the 18% of smartphones that have been delivered in 2020.

Report fourth-quarter income was achieved final 12 months by Apple, realme, and Motorola. The latter is gaining loads of consideration with a brand new flagship mannequin, the Frontier, rumored to be launched later this 12 months carrying a 200MP digital camera sensor. The producer has been trending upward and simply unveiled a brand new flagship telephone this previous week.

For all of 2021, the typical promoting worth of a smartphone was $322 as higher-priced 5G items took gross sales away from lower-priced 4G LTE fashions. The success of the high-priced iPhone 13 fashions additionally contributed to greater smartphone worth tags on common.



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